Bunteng Long, Ph.D.

As Dean of the Faculty of Management and Hotel-Tourism at Western University, Dr. Long Bunteng oversees academic governance across business management, hospitality, and tourism education. His leadership is informed by extensive experience in curriculum design, academic program development, and professional skills training tailored to the business sector. A central focus of his administration is strengthening the alignment between theoretical instruction, evolving industry standards, and practical workforce competencies, ensuring academic offerings remain directly responsive to the needs of students, employers, and broader economic demands.

As an educator, Dr. Long Bunteng delivers undergraduate and postgraduate courses in general business administration, digital business, and supply chain management. His pedagogy centers on practical application and analytical skill development, preparing students to navigate complex business landscapes. In addition to academic teaching, he conducts executive education and corporate training initiatives, supporting industry professionals and organizations in strengthening management performance and organizational capabilities.

Dr. Long Bunteng’s research centers on technology adoption, digital trust, consumer behavior, digital education, and organizational performance. His scholarly agenda investigates how individuals accept and place trust in emerging technologies, alongside how organizations adapt to ongoing digital transformation.  His published studies investigate practical developments across Southeast Asia, with particular focus on digital trust among youth in Phnom Penh, ICT-based learning in higher education, online food purchasing behaviors, and the adoption of mobile banking and cryptocurrency. Additionally, his empirical work explores organizational performance, employee retention strategies, and customer loyalty models within the hospitality sector. Dr. Long’s scholarship appears across peer-reviewed international and regional journals, offering empirical insights to academic literature in technology management, business administration, education, and organizational dynamics.

Dr. Long is recognized as a supervisor and reviewer of research and articles at higher-education institutions in Cambodia. His own studies often take the student experience as their subject: reading motivation, employability, ICT-based learning and the effect of social media on academic performance.

Beyond classroom instruction, Dr. Long Bunteng is actively involved in the development and design of academic degree programs and professional skills training initiatives, ensuring curricula adapt to the evolving demands of students, industry professionals, and the private sector.  In recognition of his academic and research contributions to the field of digital education, Dr. Long was honored with the Outstanding Ph.D. Award in 2023 by ACLEDA Institute of Business.