Publications
Publication library
Scholarly publications with abstracts, citation details, DOIs and downloads.
Publications
2026
Driving Student Engagement through Reading Motivation: A Tertiary-Level Analysis of Self-Efficacy and Motivational Factors
Bunteng Long
A quantitative study of how self-efficacy and intrinsic, extrinsic and social motivation shape reading motivation among undergraduate students in Cambodian higher education, with a focus on business-related disciplines. Data came from 360 students.
2026
Employability Pathways in Tertiary Education: Insights from Cambodian Undergraduates
Bunteng Long
A quantitative study of the institutional factors that shape students' perceptions of their own employability in Cambodian higher education. It analyses 265 questionnaire responses with structural equation modeling and links institutional practices to graduat…
2025
Performance Management Practice in the Workplace: A Qualitative Studies Based on Comparative Model Theories and Literature Reviews
Bunteng Long
A qualitative literature review of the factors that promote higher employee performance. It examines job satisfaction, commitment and engagement through equity, expectancy and two-factor theories.
2025
Exploring the Determinants of Cryptocurrency Usage Intentions in Cambodia
E. Sarath, Bunteng Long
A quantitative study applying the Technology Acceptance Model 2 (TAM2) to identify the factors that influence intention to use cryptocurrencies in Cambodia.
2024
Effects of Service Quality, Hotel Technology, and Price Fairness on Customer Loyalty Mediated by Customer Satisfaction in Hotel Industry in Cambodia
Sokun Prum, Long Sovang, Bunteng Long
Examines how service quality, hotel technology and price fairness influence customer loyalty through customer satisfaction in Cambodian hotels, using structural equation modeling on a survey of 500 customers in five provinces.
2024
Factors Influencing Digital Trust Among Young People in Phnom Penh: The Adoption of Expectation Confirmatory Theory
Bunteng Long
Investigates how current digital presence affects trust among young people in Phnom Penh, covering user perception, user expectation and user satisfaction in the digital environment.
2024
Factors Influencing University Student Decision to Utilize Mobile Banking in Cambodia: An Extension of UTAUT-2 with SERVQUAL and DIT
Homoly Hong, Sokha Norng, Bunteng Long
Extends the UTAUT-2 model with SERVQUAL and Diffusion of Innovation theory to examine mobile banking adoption among university students in Cambodia, using data from 520 students.
2023
Social Media and Students' Academic Performance: A Case Study of Students Pursuing Business Administration at Higher Education Institution in Phnom Penh, Cambodia
Bunteng Long
Examines the effect of social media on the academic performance of business administration students at a higher education institution in Phnom Penh, using 376 questionnaire responses.
2023
Factors Influencing Consumers Intention towards Online Food Purchasing in Phnom Penh
Bunteng Long
A quantitative study of 400 respondents examining how perceived convenience, customer control, advertising and technology eagerness shape attitudes toward, and intention of, online food purchasing in Phnom Penh.
2023
The Factors Affecting Employee Retention: A Case Study of Employee Training Development at ACLEDA Bank Plc.
Tuy Sovannara, Long Sovang, Bunteng Long
Explores how training programs and professional development opportunities influence employee retention at a Cambodian bank, using structural equation modeling with 453 participants.
2022
Factors Affecting Organizational Performance: A Study on Four Factors: Motivation, Ability, Roles, and Organizational Support
Bunteng Long
A study of four factors that affect organizational performance: motivation, ability, roles and organizational support.
2021
Factors Affecting ICT-Based Learning in Higher Education in Phnom Penh, Cambodia
Bunteng Long, K. Phothikitti, R. Vongurai
Examines the factors affecting the adoption of ICT-based learning by undergraduate students at three private universities in Phnom Penh, using facilitating conditions, self-efficacy, perceived ease of use, performance and effort expectancy. Data came from 527…