Bunteng Long, Ph.D.
Academic Leadership, Research & Education
Dean of the Faculty of Management and Hotel-Tourism at Western University, Cambodia, with nearly two decades of experience in higher education, academic leadership, teaching, research and professional development.
- Position
- Dean, Faculty of Management and Hotel-Tourism
- Institution
- Western University, Cambodia
- Doctorate
- Ph.D., Innovative Technology and Business Management, Assumption University, Thailand
- Experience
- Nearly two decades in higher education
Introduction
Academic leader, educator and researcher
Dr. Long Bunteng serves as the Dean of the Faculty of Management and Hotel-Tourism at Western University, Cambodia. With nearly twenty years of higher education experience spanning undergraduate and postgraduate instruction, research supervision, and curriculum development, his work bridges academic rigor with practical business needs.
His empirical research focuses primarily on digital trust, technology adoption, consumer behavior, student engagement, and organizational performance within Cambodia and the broader region. Through his leadership and scholarship, Dr. Long contributes to strengthening institutional capacity, advancing student development, and addressing workforce requirements.
Areas of work
- 01Management
- 02Digital Business
- 03Digital Marketing
- 04Supply Chain Management
- 05Higher Education
- 06Research Supervision and Reviewing
- 07Research Publications
- 08Academic Program Development
- 09Professional and Corporate Training
- 10Statistics
- 11SPSS
- 12AMOS
- 13MPLUS
- 14LISREL
Professional Impact
Reach and engagement
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Academic Journey
From finance and banking to academic leadership
01
Bachelor's Degree
Finance and Banking
National University of Management
02
Master's Degree
General Management
Assumption University
03
Doctoral Degree
Innovative Technology and Business Management
Assumption University
04
Academic leadership
Faculty of Management and Hotel-Tourism
Western University
Research & Publications
Research in management, digital business and education
- 93
- 4
- 2
2026
Driving Student Engagement through Reading Motivation: A Tertiary-Level Analysis of Self-Efficacy and Motivational Factors
Bunteng Long
A quantitative study of how self-efficacy and intrinsic, extrinsic and social motivation shape reading motivation among undergraduate students in Cambodian higher education, with a focus on business-related disciplines. Data came from 360 students.
2026
Employability Pathways in Tertiary Education: Insights from Cambodian Undergraduates
Bunteng Long
A quantitative study of the institutional factors that shape students' perceptions of their own employability in Cambodian higher education. It analyses 265 questionnaire responses with structural equation modeling and links institutional practices to graduat…
2025
Performance Management Practice in the Workplace: A Qualitative Studies Based on Comparative Model Theories and Literature Reviews
Bunteng Long
A qualitative literature review of the factors that promote higher employee performance. It examines job satisfaction, commitment and engagement through equity, expectancy and two-factor theories.
Academic Leadership
Dean
Faculty of Management and Hotel-Tourism
Western University, Cambodia
Academic LeadershipDr. Long is Dean of the Faculty of Management and Hotel-Tourism at Western University, Cambodia. Editorial listings by the Cambodian Education Forum and the Cambodian Journal of Educational Research also give his title as a leading research and author.
Dean, Faculty of Management and Hotel-Tourism
Academic program development
Research supervision and academic reviewing
Teaching & Education
Teaching business, digital business and supply chain management
Teaching Approach- Business-related courses (undergraduate and postgraduate)
- Digital business
- Supply chain management
- Research supervision
- Academic reviewing
- Professional skills and corporate training
Awards & Recognition
Recognition
Award · 2023
Professorship Award
Western University
Professor Award Conferred by Western University: 15 Years Experiences in Higher Education Contribution in Research, Teaching, and Publications
Award · 2023
Outstanding Ph.D. Holder's Award
ACLEDA University of Business
Awarded for research contribution in Digital Education.
Media & Events
From academic and university activities
Academic Journey Academic Journey Academic Journey
Connect with Dr. Bunteng
Follow academic and university updates on Facebook, or explore his research on the academic profiles below.
Academic and professional enquiries
For research collaboration, academic partnerships, speaking or training, please get in touch.