2026
Driving Student Engagement through Reading Motivation: A Tertiary-Level Analysis of Self-Efficacy and Motivational Factors
Bunteng Long
Abstract
A quantitative study of how self-efficacy and intrinsic, extrinsic and social motivation shape reading motivation among undergraduate students in Cambodian higher education, with a focus on business-related disciplines. Data came from 360 students.
Keywords
- reading motivation
- student engagement
- self-efficacy
- higher education
Cite this work
Bunteng Long (2026). Driving Student Engagement through Reading Motivation: A Tertiary-Level Analysis of Self-Efficacy and Motivational Factors. Cambodia Journal for Business and Professional Practice (CJBPP), Vol. 2, No. 1.