2024
Effects of Service Quality, Hotel Technology, and Price Fairness on Customer Loyalty Mediated by Customer Satisfaction in Hotel Industry in Cambodia
Sokun Prum, Long Sovang, Bunteng Long
Abstract
Examines how service quality, hotel technology and price fairness influence customer loyalty through customer satisfaction in Cambodian hotels, using structural equation modeling on a survey of 500 customers in five provinces.
Keywords
- hotel industry
- service quality
- customer loyalty
- Cambodia
Cite this work
Sokun Prum, Long Sovang, Bunteng Long (2024). Effects of Service Quality, Hotel Technology, and Price Fairness on Customer Loyalty Mediated by Customer Satisfaction in Hotel Industry in Cambodia. Utsaha: Journal of Entrepreneurship, Vol. 3, Issue 1. https://doi.org/10.56943/joe.v3i1.465