Skip to main content
Bunteng Long, Ph.D.

2023

Factors Influencing Consumers Intention towards Online Food Purchasing in Phnom Penh

Bunteng Long

Asian Journal of Economics, Business and Accounting, Vol. 23, No. 17, pp. 81–89

DOI: 10.9734/ajeba/2023/v23i171044 (opens in a new tab)Publisher page (opens in a new tab)

Abstract

A quantitative study of 400 respondents examining how perceived convenience, customer control, advertising and technology eagerness shape attitudes toward, and intention of, online food purchasing in Phnom Penh.

Keywords

  • online food purchasing
  • consumer intention
  • technology eagerness
  • Phnom Penh

Cite this work

Bunteng Long (2023). Factors Influencing Consumers Intention towards Online Food Purchasing in Phnom Penh. Asian Journal of Economics, Business and Accounting, Vol. 23, No. 17, pp. 81–89. https://doi.org/10.9734/ajeba/2023/v23i171044