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Bunteng Long, Ph.D.

2024

Factors Influencing Digital Trust Among Young People in Phnom Penh: The Adoption of Expectation Confirmatory Theory

Bunteng Long

Cambodia Journal for Business and Professional Practice (CJBPP), Vol. 1, No. 1

DOI: 10.71215/cjbpp.202415 (opens in a new tab)Publisher page (opens in a new tab)

Abstract

Investigates how current digital presence affects trust among young people in Phnom Penh, covering user perception, user expectation and user satisfaction in the digital environment.

Keywords

  • digital trust
  • expectation confirmation theory
  • young people
  • Phnom Penh

Cite this work

Bunteng Long (2024). Factors Influencing Digital Trust Among Young People in Phnom Penh: The Adoption of Expectation Confirmatory Theory. Cambodia Journal for Business and Professional Practice (CJBPP), Vol. 1, No. 1. https://doi.org/10.71215/cjbpp.202415