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Bunteng Long, Ph.D.

2024

Factors Influencing University Student Decision to Utilize Mobile Banking in Cambodia: An Extension of UTAUT-2 with SERVQUAL and DIT

Homoly Hong, Sokha Norng, Bunteng Long

Jurnal Akuntansi dan Perpajakan, Vol. 10, No. 2, pp. 254–272

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Abstract

Extends the UTAUT-2 model with SERVQUAL and Diffusion of Innovation theory to examine mobile banking adoption among university students in Cambodia, using data from 520 students.

Keywords

  • mobile banking
  • UTAUT-2
  • SERVQUAL
  • technology adoption

Cite this work

Homoly Hong, Sokha Norng, Bunteng Long (2024). Factors Influencing University Student Decision to Utilize Mobile Banking in Cambodia: An Extension of UTAUT-2 with SERVQUAL and DIT. Jurnal Akuntansi dan Perpajakan, Vol. 10, No. 2, pp. 254–272.