Publications
Publication library
Scholarly publications with abstracts, citation details, DOIs and downloads.
Publications
2025
Exploring the Determinants of Cryptocurrency Usage Intentions in Cambodia
E. Sarath, Bunteng Long
A quantitative study applying the Technology Acceptance Model 2 (TAM2) to identify the factors that influence intention to use cryptocurrencies in Cambodia.
2024
Factors Influencing Digital Trust Among Young People in Phnom Penh: The Adoption of Expectation Confirmatory Theory
Bunteng Long
Investigates how current digital presence affects trust among young people in Phnom Penh, covering user perception, user expectation and user satisfaction in the digital environment.
2024
Factors Influencing University Student Decision to Utilize Mobile Banking in Cambodia: An Extension of UTAUT-2 with SERVQUAL and DIT
Homoly Hong, Sokha Norng, Bunteng Long
Extends the UTAUT-2 model with SERVQUAL and Diffusion of Innovation theory to examine mobile banking adoption among university students in Cambodia, using data from 520 students.
2023
Social Media and Students' Academic Performance: A Case Study of Students Pursuing Business Administration at Higher Education Institution in Phnom Penh, Cambodia
Bunteng Long
Examines the effect of social media on the academic performance of business administration students at a higher education institution in Phnom Penh, using 376 questionnaire responses.
2023
Factors Influencing Consumers Intention towards Online Food Purchasing in Phnom Penh
Bunteng Long
A quantitative study of 400 respondents examining how perceived convenience, customer control, advertising and technology eagerness shape attitudes toward, and intention of, online food purchasing in Phnom Penh.