Publications

Publication library

Scholarly publications with abstracts, citation details, DOIs and downloads.

2 publications match your filters

2024
Effects of Service Quality, Hotel Technology, and Price Fairness on Customer Loyalty Mediated by Customer Satisfaction in Hotel Industry in Cambodia
Sokun Prum, Long Sovang, Bunteng Long
Utsaha: Journal of Entrepreneurship, Vol. 3, Issue 1
Examines how service quality, hotel technology and price fairness influence customer loyalty through customer satisfaction in Cambodian hotels, using structural equation modeling on a survey of 500 customers in five provinces.
DOI: 10.56943/joe.v3i1.465 (opens in a new tab)
View Research Read Publication (opens in a new tab)
2023
Factors Influencing Consumers Intention towards Online Food Purchasing in Phnom Penh
Bunteng Long
Asian Journal of Economics, Business and Accounting, Vol. 23, No. 17, pp. 81–89
- Digital Business
- Marketing
A quantitative study of 400 respondents examining how perceived convenience, customer control, advertising and technology eagerness shape attitudes toward, and intention of, online food purchasing in Phnom Penh.
DOI: 10.9734/ajeba/2023/v23i171044 (opens in a new tab)
View Research Read Publication (opens in a new tab)