Publications
Publication library
Scholarly publications with abstracts, citation details, DOIs and downloads.
Publications
2025
Exploring the Determinants of Cryptocurrency Usage Intentions in Cambodia
E. Sarath, Bunteng Long
A quantitative study applying the Technology Acceptance Model 2 (TAM2) to identify the factors that influence intention to use cryptocurrencies in Cambodia.
2024
Factors Influencing Digital Trust Among Young People in Phnom Penh: The Adoption of Expectation Confirmatory Theory
Bunteng Long
Investigates how current digital presence affects trust among young people in Phnom Penh, covering user perception, user expectation and user satisfaction in the digital environment.
2024
Factors Influencing University Student Decision to Utilize Mobile Banking in Cambodia: An Extension of UTAUT-2 with SERVQUAL and DIT
Homoly Hong, Sokha Norng, Bunteng Long
Extends the UTAUT-2 model with SERVQUAL and Diffusion of Innovation theory to examine mobile banking adoption among university students in Cambodia, using data from 520 students.
2021
Factors Affecting ICT-Based Learning in Higher Education in Phnom Penh, Cambodia
Bunteng Long, K. Phothikitti, R. Vongurai
Examines the factors affecting the adoption of ICT-based learning by undergraduate students at three private universities in Phnom Penh, using facilitating conditions, self-efficacy, perceived ease of use, performance and effort expectancy. Data came from 527…