Publications

Publication library

Scholarly publications with abstracts, citation details, DOIs and downloads.

2 publications match your filters

2025
Exploring the Determinants of Cryptocurrency Usage Intentions in Cambodia
E. Sarath, Bunteng Long
AUB Research Series (ARS), Vol. 4, No. 1
A quantitative study applying the Technology Acceptance Model 2 (TAM2) to identify the factors that influence intention to use cryptocurrencies in Cambodia.
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2024
Factors Influencing University Student Decision to Utilize Mobile Banking in Cambodia: An Extension of UTAUT-2 with SERVQUAL and DIT
Homoly Hong, Sokha Norng, Bunteng Long
Jurnal Akuntansi dan Perpajakan, Vol. 10, No. 2, pp. 254–272
Extends the UTAUT-2 model with SERVQUAL and Diffusion of Innovation theory to examine mobile banking adoption among university students in Cambodia, using data from 520 students.
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